The Lineup.
Premium halal air-dried beef. Five flavours, done right.
Five Flavors. No Fuss.
Five flavours, done properly. Halal from source. No tricks, no gimmicks, no "hints of" anything we didn't put there.
We started with the classics, then added a little fire and a little smoke. If the base can't carry its own weight, no amount of loomi is going to save it.
Original.
Beef, sea salt, cracked pepper, honest spice. Nothing that needs a chemistry degree. Air-dried proper, sliced thin, packed tight. This is the one we send your uncle first. This is the one that passes every spice-rack audit.
- Profile
- Clean, beefy, pepper-forward. Salt where it should be.
- Heat
- None. Pure beef.
- Pairs with
- Morning after Jummah, the flight home, the protein shake you forgot.
- Who it's for
- Traditionalists. First-timers. Anyone who thinks air-dried beef should taste like beef.
the classic. done right.
See the product page →
Spicy.
Slow-build warmth. Layered, not loud. Finishes clean, not burnt. We use enough to matter, not enough to drown the beef.
- Profile
- Fruity heat, measured, gets louder the longer you chew.
- Heat
- Medium. You'll notice. You won't need water.
- Pairs with
- The gym bag, the late-night study session, a friend who says "not too spicy."
- Who it's for
- Heat-tolerant, not heat-chasing. Adults.
warm. not wild.
See the product page →
Smokey BBQ.
Low and slow. Smoke-forward, clean finish. Built around the beef, not around a sauce. Tastes like a campfire without a campfire.
- Profile
- Deep smoke, gentle sweetness, long finish. No heat.
- Heat
- None.
- Pairs with
- A cold morning, a long walk, the first cup of coffee.
- Who it's for
- BBQ heads. People who notice smoke before sugar.
campfire, no campfire.
See the product page →
Carolina Reaper.
Real dried Carolina Reaper, sprayed on because of the intensity. A small limited run. We didn't blend it down. We respected it.
- Profile
- Sharp fruity burn, climbs fast, lingers honestly.
- Heat
- High. This is the one with the warning.
- Pairs with
- Friends who keep asking for "spicier," the post-gym dare, a story to tell.
- Who it's for
- Chili heads. Adults who know what Reaper means.
respect the reaper.
See the product page →
Garlic.
Roasted garlic, cracked pepper, a whisper of salt. A small limited side run. The kind of bite that announces itself on the way in.
- Profile
- Deeply savory, gently sharp, long finish.
- Heat
- None.
- Pairs with
- A mug of black coffee, the afternoon slump, a good argument about which chicken shop is best.
- Who it's for
- Garlic loyalists. People who order extra sauce.
garlic. obvious. unapologetic.
See the product page →The Specs.
- Beef
- Grass-fed, sourced from certified halal partners in Europe. Halal-slaughtered at origin.
- Craft
- Air-dried by our dedicated European production partner. Traditional method, halal line.
- Certification
- Certified by Halal Europe, a member of the World Halal Council. Email hello@yallajerky.com and we send you the certificate.
- Protein
- 22g per 40g bag. ~54g per 100g. Zero apologies.
- Bag sizes
- 40g (49 SEK) and 100g (109 SEK), every flavor in both. Founders Pack 4 × 40g (199 SEK, 100 made).
- Shelf life
- 6 months sealed. Best within 5 days of opening (if you can make it last).
- Ingredients
- Beef. Sea salt. Spices per flavor - black pepper, coriander, garlic, mustard seed, herbs. A splash of vinegar in the cure. One minimal preservative for shelf stability: potassium sorbate. All declared on the bag. Nothing hidden.
- What's not in it
- Sugar syrups. "Natural flavors." MSG. Fillers. Mystery fat. Anything we wouldn't tell you about.
- Packed in
- Europe, at our specialist partner. Every order ships from Uppsala.
- Sadaqah
- 1 kr from every pouch sold goes to sadaqah. A standing commitment, not a campaign.
Halal at origin. Crafted and packed in Europe. Shipped from Uppsala.
The Founders Pack.
Four 40g bags. Original, Spicy, Smokey BBQ, Carolina Reaper. 199 SEK. Only 100 made, and they are on our floor in Uppsala, not a promise. Every pack ships with a YALLA tote bag, a sticker pack, a personal note from the founders, a thank you card, a discount code for your next order, and one surprise gift we are keeping quiet about.
Put me first in line →Yalla. - The YALLA team